If you’re on the hunt for a festive snack that’s as fun to make as it is to eat, you’re going to adore this Christmas Reindeer Chow Recipe. It’s the kind of sweet and salty treat that practically disappears as soon as you set it out at holiday gatherings. I’ve brought this to countless parties, and I swear, people keep asking for the recipe long after the bowls are empty. Let me walk you through why this reindeer chow has become a staple in my holiday kitchen and how you can master it too.
Why You’ll Love This Recipe
- Perfect Balance of Flavors: The combo of chocolate, peanut butter, and salty pretzels hits all the right notes in every bite.
- Super Easy to Make: It comes together in under 15 minutes and requires no fancy equipment.
- Crowd-Pleaser: Whether it’s a party or a casual family snack, everyone goes crazy for it.
- Customizable Fun: You can easily tweak ingredients based on what you have or who you’re serving.
Ingredients You’ll Need
These ingredients come together to create that magical mix of crunchy, chocolatey, salty, and sweet. I recommend grabbing a good-quality peanut butter for creaminess and a sturdy brand of pretzels so they don’t get soggy after coating.

- Rice Chex cereal: This is the perfect crunchy base that soaks up the chocolate without losing its texture.
- Semisweet chocolate chips: I love semisweet for that deep chocolate flavor that isn’t too sweet.
- Creamy peanut butter: Smooth PB melts right into the chocolate, creating a velvety coating.
- Dry brownie mix (or powdered sugar and cocoa powder): This gives the mixture that classic “powdered” coating – a secret to that irresistible chewiness and chocolate punch.
- Christmas M&M’s: They add festive colors and a crisp candy shell that’s perfect for the holidays.
- Mini peanut butter cups: These little guys add extra peanut butter goodness and make it feel like a special treat.
- Pretzel twists: The saltiness cuts through the sweetness and adds a wonderful crunch contrast.
Variations
What’s great about this Christmas Reindeer Chow Recipe is how easy it is to make your own. I often switch things up depending on who’s coming over or what I have in my pantry – and trust me, it never disappoints.
- Nut-Free Version: I swapped out peanut butter and mini peanut butter cups for sunflower seed butter and allergy-friendly chocolate candies – just as tasty and safe for everyone.
- Extra Chocolatey: Adding white chocolate chips or drizzling melted chocolate over the finished mix amps up the chocolate factor—my kids love this twist!
- Spicy Kick: One year, I experimented with a pinch of cayenne pepper in the chocolate mixture. It was surprisingly amazing and gave it an adult-friendly heat.
- Holiday Colors: Switch out the M&Ms for red and green candy-coated chocolates to really up the festive vibe on your snack table.
How to Make Christmas Reindeer Chow Recipe
Step 1: Melt the Chocolate and Peanut Butter
Start by combining the semisweet chocolate chips and creamy peanut butter in a microwave-safe bowl. Microwave in 30-second bursts, stirring well in between, until everything is melted and silky smooth. I’ve found that shorter intervals prevent burning and give you better control over the texture.
Step 2: Coat the Cereal
Pour your cereal into a large mixing bowl. Slowly drizzle the chocolate and peanut butter mixture over it, then gently fold everything with a spatula. You want every last piece coated but still crunchy, so take care not to crush the cereal as you mix.
Step 3: Add the Brownie Mix Coating
Transfer the dry brownie mix into a large resealable plastic bag. Add the chocolate-coated cereal, seal the bag tightly, and shake like your life depends on it until every piece is dusted with the chocolatey powder. This step is pure magic and the key to that iconic “reindeer chow” look and texture.
Step 4: Let It Cool and Add the Extras
Spread the coated cereal out onto parchment paper in a single layer to cool completely. Once dry, toss in your Christmas M&M’s, mini peanut butter cups, and pretzels. And just like that, your snack is ready to share!
Pro Tips for Making Christmas Reindeer Chow Recipe
- Smooth Melting: I always stir the chocolate mixture thoroughly between microwave bursts to keep it smooth and avoid any burnt bits.
- Gentle Folding: Be patient mixing the cereal in chocolate – pressing too hard can break the Chex into crumbs.
- Effective Shaking: Shaking the cereal in a sealed bag with the brownie mix is way easier and cleaner than trying to coat it in a bowl.
- Cooling Time: Let the coated cereal cool completely before adding candies and pretzels, or those extras might get soggy.
How to Serve Christmas Reindeer Chow Recipe

Garnishes
I like sprinkling a few extra mini peppermint candies on top or adding a light dusting of powdered sugar to make the presentation pop. It adds a frosty, festive look that always gets compliments.
Side Dishes
This reindeer chow pairs beautifully with a warm cup of cocoa or a glass of cold milk. For holiday parties, I set it alongside a cheese board or some spiced nuts for variety and crowd-pleasing contrast.
Creative Ways to Present
I love serving this in a large decorative bowl with a festive scoop and surrounding it with small snack cups or mason jars filled with the chow. It makes for easy grabbing and adds a charming touch to any holiday table.
Make Ahead and Storage
Storing Leftovers
When my family hasn’t polished off the batch the same day, I store leftovers in an airtight container at room temperature. It keeps the crunch and flavor intact for up to a week, though honestly, it rarely lasts that long!
Freezing
Freezing this mix works well if you want to prep early. I pop it into a freezer bag, squeeze out the air, and freeze for up to three months. When ready, just thaw at room temperature before serving.
Reheating
Reindeer chow is best enjoyed cold or at room temperature, so reheating isn’t really necessary. But if you want to soften it slightly, a quick 10-second zap in the microwave can help—just don’t overdo it or it’ll get mushy.
FAQs
-
Can I make this Christmas Reindeer Chow Recipe without peanut butter?
Absolutely! You can substitute peanut butter with almond butter, sunflower seed butter, or even coconut butter if you prefer. Just make sure it’s creamy to mix smoothly with the chocolate. This way, you can accommodate allergies or just switch up the flavor.
-
What if I don’t have dry brownie mix?
No worries! You can easily make your own coating by mixing 1 cup powdered sugar with 1 1/2 tablespoons unsweetened cocoa powder. This homemade option works just as well for that classic reindeer chow dusting.
-
Can I prepare this Christmas Reindeer Chow Recipe ahead of time?
Yes! You can make it up to a week in advance and store in an airtight container. Keeping the candies and pretzels separate until serving can help maintain their crunch, especially if you’re worried about sogginess.
-
How long does this reindeer chow stay fresh?
Stored properly in an airtight container at room temperature, it stays fresh and crunchy for about 5-7 days. Avoid refrigeration since moisture can affect the texture.
Final Thoughts
This Christmas Reindeer Chow Recipe has become one of my favorite holiday traditions because it’s simple, delicious, and everyone—kids and adults alike—can’t get enough. Whether you’re gifting it in a festive bag or serving it as a snack during holiday movie night, it’s guaranteed to spread some extra cheer. I can’t recommend it enough if you want to add a little magic to your winter celebrations. So go ahead, mix up a batch, and watch how quickly it disappears!
Print
Christmas Reindeer Chow Recipe
- Prep Time: 10 minutes
- Cook Time: 1 minute
- Total Time: 11 minutes
- Yield: 20 servings
- Category: Snack
- Method: No-Cook
- Cuisine: American
Description
Reindeer Chow is a festive, chocolate-loaded snack mix featuring Rice Chex cereal coated in a peanut butter and chocolate mixture, dusted with brownie mix, and combined with colorful Christmas M&M’s, mini peanut butter cups, and crunchy pretzels. Perfect for holiday parties and snacking with family and friends.
Ingredients
Main Ingredients
- 6 cups Rice Chex cereal
- 1 cup semisweet chocolate chips
- 1/2 cup creamy peanut butter
- 1 cup dry brownie mix (or 1 cup powdered sugar mixed with 1 1/2 tablespoons cocoa powder)
- 1 bag Christmas M&M’s (12 ounce bag)
- 2 cups mini peanut butter cups
- 2 cups pretzel twists
Instructions
- Prepare the cereal base: Place the Rice Chex cereal into a large mixing bowl ensuring that it is evenly spread for easy coating.
- Melt chocolate mixture: In a medium microwave-safe bowl, combine semisweet chocolate chips and creamy peanut butter. Microwave in 30-second intervals, stirring after each interval until the mixture is fully melted and smooth.
- Coat the cereal: Pour the melted chocolate and peanut butter mixture over the Rice Chex cereal. Using a spatula, gently toss and fold the cereal until every piece is evenly coated with the chocolate mixture.
- Add the brownie mix: Put the dry brownie mix (or powdered sugar and cocoa powder blend) in a resealable gallon-sized plastic bag. Add the coated cereal into the bag, seal tightly, and shake vigorously to coat the cereal pieces with the brownie mix evenly.
- Cool and dry: Spread the coated cereal out in a single layer on a sheet of parchment paper. Allow it to cool completely and dry to set the coating, which prevents clumping.
- Combine and serve: Once dry, transfer the coated cereal to a large bowl. Add the Christmas M&M’s, mini peanut butter cups, and pretzel twists, mixing gently to distribute. Serve immediately or store in an airtight container.
Notes
- This festive snack is an essential holiday party treat filled with chocolatey goodness to feed a crowd.
- Be sure to let the coated cereal dry completely to avoid clumping and ensure a perfect crunchy texture.
- You can substitute the dry brownie mix with powdered sugar and cocoa powder if preferred.
- Store leftovers in an airtight container to maintain freshness for up to one week.
Nutrition
- Serving Size: 1 serving
- Calories: 434 kcal
- Sugar: 20 g
- Sodium: 686 mg
- Fat: 16 g
- Saturated Fat: 5 g
- Unsaturated Fat: 11 g
- Trans Fat: 0 g
- Carbohydrates: 65 g
- Fiber: 5 g
- Protein: 10 g
- Cholesterol: 2 mg


